“Do as I say, not as I do!”

This saying, originally coined by Hypocrites, is not one I subscribe to.

Instead, I believe in preaching what I practice and practicing what I preach.

Which is why I work as a copywriter and teach copywriting.

Why I work in advertising and lecture on advertising.

I do not believe that those that cannot do, teach.

I believe that those that can do – both get along with doing – and sharing what they know via teaching.

When I first began delivering classes on advertising for the TAFE sector in 2002, I quickly discovered that I was learning as much as my students every time. My copywriting improved. My ideas came quicker. I received more work. It was win-win all round.

Ten years later, after winning a few teaching awards, completing two teaching diplomas and branching out into writing curriculum and university lecturing, I am still stimulated by teaching.   My passion probably stems from my love of learning, as summed up in this quote:

“Who dares to teach must never cease to learn”. 

                                                                                                                                                                                                                     ~John Cotton Dana

If you need a course written, workshop delivered, classes taken, a course co-ordinated, lectures written and delivered, curriculum developed, a guest lecture on a specific topic or even a fill-in for absent teachers then please contact me. I have experience in the following areas:


Bachelor of Communications Design – unit: Advertising Design

Bachelor of Communications Advertising – unit: Concept Development and copywriting


BSBADV512A Develop an Advertising Strategy and Brief

BBSBADV602B Develop an Advertising Campaign

BSBCRT501A Originate and Develop Concepts

BSBADV402B Conduct Pre-campaign Testing

BSBCMM401A Make a Presentation

BSBREL402A Build Client Relationships and Business Networks

BSBADV509A Create Mass Print ads

BSBADV510A Create Mass Electronic ads

BSBWRT510A Write Persuasive Copy




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