Advertising concepts and copywriting:

I am a freelance advertising copywriter, based in the Bayside area of Melbourne, Australia. My career began 25 years ago (ouch, it even hurts to write that!) at advertising agency, J. Walter Thompson then expanded over the years to ad agencies in Vancouver and Toronto, Canada, then back to BADJAR then DDB Needham in Melbourne, up to agencies in Sydney and now I’m happily settled back in Melbourne again as a freelancer.  I love creating all types of advertising, particularly radio and print campaigns.  I am especially curious about new directions in digital and social media. And I love to write long copy.  I will be posting ads I love on my blog and also ideas that inspire, copy that I wish I’d written and social and digital adventures as I come across them.

If you’d like to see my own copywriting concepts and copy please go to my Folio page or visit or look me up on Linked in.

I thought I’d  share my first campaign on this page rather than a post. It has been appearing on the front of  Melbourne newspaper: The Age during July and is for skin cancer. It taps into a regular feature on the bottom of the front page: The odd spot (which I happen to always read) and alters this ‘spot’ to demonstrate how changing or odd spots can be an early warning sign of skin cancer. So simple, yet such a good connection!

Part of the clever skin cancer awareness campaign by Peter MacCallum


1 Comment Add your own

  • 1. Chris Rogers  |  September 16, 2011 at 6:07 am

    Thanks for the post Sally!

    My former writer and I did this earlier this year at CHE.


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